Fill your life with scent. British bespoke fragrances. For her. For him. For the home. An understated style. Defined by an unconventional sense of sophistication. With taste that is rarified, yet a touch audacious. Timeless and elegant…but always infused with a charming dash of wit and whimsy. It is exactly these distinctly British qualities that are the heritage, and heart, of Jo Malone London. Since its inception in 1994 - when the founder created a handful of scents revolutionary in their discerning simplicity - Jo Malone London has become a name internationally synonymous with all that is most coveted in British style. It is inspired by, and immersed in, modern British culture, curating collections between world-renowned master perfumers and London's leading creative talent. In working with the most forward-thinking style mavens, Jo Malone London is enduringly at the forefront of perfumery.